Projects | Bob Goodson, The Like Book, Quid, Yelp, Oxford Entrepreneurs

Working at Apple HQ in Cupertino, with Dr. Ben Rapoport and Shashi Reddy (now Starling)

With Nancy Duarte in spring 2016, my communications hero!

Speaking at Walmart HQ in Bentonville, Arkansas, in 2024

Catching up with Twitter cofounder Biz Stone recently in SF

Dinner in Los Angeles with Pep Guardiola during his first season at Manchester City

Lunch in Geneva with Jimmy Wales (Wikipedia founder) and Al Gore

Drinks with one of my creative heroes, Will.I.Am, at the San Francisco Yacht Club

With Dr Alec Matusis, and the office dog, Uma, as we launched the first Flash-based instant messenger, Chatango, late one night in San Francisco in 2003

In 1987, I wrote my first computer program on the Atari 130XE. It took days to write and kept my sister entertained for around 2 min. And yes, I had a mullet at the time. Get over it.

Like: The Button that Changed the World

I’ve written my first book with Martin Reeves, being published by Harvard Business Publishing in April 2025. Now available for pre-order. Treat yourself.

“This book isn’t just about a button – it’s a compelling journey through the messy process of innovation and a must-read for anyone curious about the hidden stories behind the things we click every day.”

- Biz Stone, Cofounder of Twitter

Explore More Here

AI-Powered Customer Context

I am the Founder and President of Quid, a Silicon Valley-based consumer and market-intelligence platform serving a third of the Fortune 50. Our product suite uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering brand, agency and consulting services customers to make smart, data-driven decisions accurately, quickly and efficiently.

We are the trusted partners of BCG, Walmart, Lufthansa, the Olympics, Coca-Cola, Wunderman Thompson, Yum! Brands, and Hyundai.

Watch an Intro to Quid

Go Back

Launch Night!

Jeremy and Russ, the founders of Yelp (NYSE: YELP) brought me in to the founding team as a Product Manager. Here we are the moment Yelp launched, around 2am one night in 2004. My t-shirt says “Midtown Doornail,” which is an anagram of what Max Levchin had in mind when he started the incubator, MRL Ventures. Email me if you figure it out.

Tunnel Visions

A Photographic Obsessesion

I have a long-standing fascination with the experience of walking through tunnels. It does something to me physiologically. How about you? A few years ago, I realized that I had accumulated more than 70 photographic studies of tunnels that I had walked through, from Austrian monasteries to the Tokyo subway. I self-published them in a book called Tunnel Visions which I sent out to friends and collaborators.

Find out more

Like: The Button That Changed the World

Media & Events

Like: The Button that Changed the World

Like: The Button that Changed the World